Purifying shampoo gently clarifies hair, leaving it feeling squeaky clean, reset and shiny. Aveda's own invigorating pure-fume ™ aroma with rosemary, peppermint and spearmint.
96% naturally derived* purifying shampoo -- formulated with micelles and white vinegar gently clarifies hair (without stripping), while an invigorating aroma with certified organic rosemary, peppermint and spearmint is proven to energize, awaken the senses and improve focus. Leaves hair feeling squeaky clean, reset and shiny.
• Micelles gently remove product build-up and other impurities without disrupting the natural balance of scalp & hair • White vinegar helps gently purify the hair Save money and save plastic when you buy a litre. • Litres cost 20% less per ounce** • Litres use up to 28% less plastic**
Massage into wet hair. Rinse. Follow with rosemary mint weightless conditioner.