Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to help intensify your curl or wave. Aveda's own Pure-Fume™ aroma with certified organic lemon, geranium, bergamot, orange and other pure flower and plant essences.
For intensifying curls, taming frizz and increasing shine. Wheat protein blend expands when hair is wet—then retracts when hair is dry—to help lock in curls or waves. • For curly or wavy hair • Intensifies curl • Tames frizz • Boosts shine • 95% naturally derived* *From plants, non-petroleum minerals or water. People-tested.
Apply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.